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Company Profile
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FranSurvey® Certified
Every franchisee contacted. Survey completed with
71.6% of
Auntie Anne's
franchisees.
Auntie Anne's
A detailed report is available as an immediate download.
Research completed:
December 2011
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The Company
To consumers, Auntie Anne's is known for serving fresh, hot soft pretzels that are unlike any other soft pretzel they've had anywhere else. The word "love" is used often in describing an Auntie Anne's pretzel.
With a variety of snack and meal options for people on-the-go, Auntie Anne's is a popular destination that can be found in shopping malls, airports, train stations, and colleges/universities. Since its humble beginnings in 1988 at a farmer's market stand in Downingtown, Pa., the company has grown to support over 1,150 locations in over 23 countries.
The Opportunity
Auntie Anne's franchisees are part of a system that has enjoyed consistent growth over its history of 20-plus years. The company remains focused on success thanks to a targeted growth strategy and its focus on expansion with the best partners and locations.
Support
To franchisees, Auntie Anne's is known for offering a strong, proven business model, backed by a high level of support in a system that has approximately one corporate employee for every three franchisees. The corporate team is comprised of experts dedicated to every aspect of running a strong, successful system. Franchisees are supported by corporate teams ranging from training and store operations/business consulting to marketing and real estate and site development.
Training
To ensure our franchisees are properly equipped with all the tools needed for success, Auntie Anne's offers both in-house and on-site training, which has earned us high marks from our current franchisees. All franchisees experience a week of complete store operations training and an additional five-day period for store management and marketing guidance. On-site training is conducted prior to store openings and ongoing training and support is offered for franchisees and their crewmembers throughout the year.
The Requirements
We look forward to partnering with individuals who appreciate the advantages our franchise system provides to anyone looking to own their own business. Our team walks with franchisee candidates through the steps they need to take to become part of our system.
The total initial investment ranges from $197,875 to $364,100 for domestic franchisees. International opportunities require prospective candidates to have the ability to secure between $1 million and $2 million.
To learn more about franchising with Auntie Anne's, including success stories from current franchisees, log on to www.auntieannesfranchising.com.
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To obtain your FREE report about Auntie Anne's, Please fill out the form here.
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